Resources
FOR ONLINE BUSINESS OWNERS
Some of the systems I build for clients are also available as standalone products. Same thinking, in a format you can implement yourself, on your own timeline.
Tools & Templates
The Capsule Template
YOUR WEBSITE HAS BEEN “COMING SOON” FOR LONG ENOUGH
A Squarespace website template kit built for established solo service providers who keep putting their website off.
Most website tools were designed for developers or design-literate users. If building or updating your site has felt harder than it should, that’s a structural problem, not a personal one.
The Capsule Template gives you a professionally designed starting point and a step-by-step system for making it yours, without needing a designer or a developer.
The Capsule Template
YOUR WEBSITE HAS BEEN “COMING SOON” FOR LONG ENOUGH
A Squarespace website template kit built for established solo service providers who keep putting their website off.
Most website tools were designed for developers or design-literate users. If building or updating your site has felt harder than it should, that’s a structural problem, not a personal one.
The Capsule Template gives you a professionally designed starting point and a step-by-step system for making it yours, without needing a designer or a developer.
Service Provider Lead Pipeline & Conversion System
STOP LETTING WARM LEADS GO COLD
This connected lead follow-up system combines Notion, Google Forms, Gmail, and optional Zapier automations so inquiries don’t slip through the cracks when things get busy.
Track leads, manage follow-up, and keep communication organised in one place with a system designed to help you respond more consistently, professionally, and confidently.
From the blog
Thoughts, strategies, and backend lessons from working inside online businesses.
The Real Reason Warm Leads Go Cold (And How to Stop It Happening)
Warm leads going cold because follow-up slips when things get busy? Here’s why it keeps happening and what a lead follow-up system for service providers actually needs to do.