Tech and systems strategy for online businesses ready to scale
Every project runs through the Aligned Automation Framework and is scoped to what your business actually needs.
Tech and systems strategy for online businesses ready to scale
Every project runs through the Aligned Automation Framework and is scoped to what your business actually needs.
You’ve hit the point where DIY stops working.
Online business owners usually come to me when:
- They’re planning a launch and want it done properly
- They’re building out a new offer and the existing backend won’t stretch to support it
- The setup that worked when the business was smaller doesn’t anymore
You’ve hit the point where DIY stops working.
Online business owners usually come to me when:
- They’re planning a launch and want it done properly
- They’re building out a new offer and the existing backend won’t stretch to support it
- The setup that worked when the business was smaller doesn’t anymore
Here’s how we can work together:
Start with a strategy intensive, or go straight into one of three projects.
STRATEGY INTENSIVE
A focused session and strategy doc for online business owners who want a clear plan before committing to a full project. We work through your funnel, backend, or launch setup and map out what to build, in what order, and how it fits together.
Best when: You’re not yet sure which project is the right fit, or you want a strategic plan you can take away and implement yourself.
Investment: $450 USD
Timeline: 60-90 minute session, with the strategy doc delivered within 5 business days
What you walk away with:
- 60-90 minute strategy session
- Funnel, backend, or launch system map (based on your focus)
- Tech recommendations for your specific setup
- Clear next steps, whether you DIY or continue working together
- Optional: mapping where AI could fit into your existing workflows
If you book a full project within 30 days, the session fee is credited toward your investment.
STRATEGY INTENSIVE
A focused session and strategy doc for online business owners who want a clear plan before committing to a full project. We work through your funnel, backend, or launch setup and map out what to build, in what order, and how it fits together.
Best when: You’re not yet sure which project is the right fit, or you want a strategic plan you can take away and implement yourself.
Investment: $450 USD
Timeline: 60-90 minute session, with the strategy doc delivered within 5 business days
What you walk away with:
- 60-90 minute strategy session
- Funnel, backend, or launch system map (based on your focus)
- Tech recommendations for your specific setup
- Clear next steps, whether you DIY or continue working together
- Optional: mapping where AI could fit into your existing workflows
If you book a full project within 30 days, the session fee is credited toward your investment.
Before: Meg was marketing aimlessly, with no strategy behind it or big picture plan. She didn’t really know where to begin.
After: We mapped out a full launch strategy and marketing plan for her summer challenge, taking the planning entirely off her plate so she could focus on coaching her clients.
“Before working with Steff, I was throwing spaghetti at the wall and hoping something would stick. There was no real strategy behind anything, just guesswork. Having someone take over the strategy side, and take me out of it too, was such a relief. I could focus on the work I actually love doing. Everybody should have a Steff in their corner.”
— Meg Fox, Online Fitness & Nutrition Coach
Full done-for-you project builds
Lead Funnel Setup
Starting at $1000
Automations Setup
Starting at $2500
Launch & Thrive Sprint
Starting at $3500
Lead Funnel Setup
A focused build for online business owners who need a reliable way to grow their email list without manually handling every new subscriber.
Best when: You have a freebie (or a clear plan for one) and want a funnel that runs without you.
Investment: Starting at $1000 USD
Timeline: around 1 week from receiving your assets
The build covers the full opt-in to nurture sequence:
- Opt-in page and thank-you page
- Freebie delivery automation and welcome sequence (2–3 emails)
- Integration with your email platform and CRM
- End-to-end testing before launch
- Video walkthrough so you can manage and reuse the funnel
Lead Funnel Setup
A focused build for online business owners who need a reliable way to grow their email list without manually handling every new subscriber.
Best when: You have a freebie (or a clear plan for one) and want a funnel that runs without you.
Investment: Starting at $1000 USD
Timeline: around 1 week from receiving your assets
The build covers the full opt-in to nurture sequence:
- Opt-in page and thank-you page
- Freebie delivery automation and welcome sequence (2–3 emails)
- Integration with your email platform and CRM
- End-to-end testing before launch
- Video walkthrough so you can manage and reuse the funnel
Before: Maya’s list was underutilized, her systems were patchy, and she was constantly worried that something would break.
After: We doubled her engaged audience, automated her funnel, and built the infrastructure for a digital course launch across 50+ emails and pages.
“I have SO much more confidence in the health and growth of my email list because Steff handles the automations and metrics. Her work is a huge stress reliever — I can focus on my audience instead of wrangling six platforms.”
— Maya Smart, Author & Educator (as seen in TIME, Forbes, CBS Mornings, LA Times)
Tech & Automation Setup
A full audit, cleanup, and rebuild for online business owners who want their tech doing the day-to-day work of the business: nurturing leads, processing sales, onboarding clients, so they can actually run the business.
Best when: You want reliable systems handling more than just your lead funnel.
Investment: Starting at $2,500 USD
Timeline: 2–4 weeks depending on scope
The build covers your core backend systems:
- Opt-in funnel (landing page and automation)
- Nurture sequence (up to 4 emails)
- Booking system with reminder automation
- Platform integration as required (Zapier, Stripe, email CRM)
- End-to-end testing before launch
- Video walkthrough of the final system
Optional add-ons:
- Sales page build
- Checkout funnel (checkout page, thank you page, post-purchase email, purchase delivery)
- Additional email sequences
- Webinar or evergreen funnel integration
Tech & Automation Setup
A full audit, cleanup, and rebuild for online business owners who want their tech doing the day-to-day work of the business: nurturing leads, processing sales, onboarding clients, so they can actually run the business.
Best when: You want reliable systems handling more than just your lead funnel.
Investment: Starting at $2,500 USD
Timeline: 2–4 weeks depending on scope
The build covers your core backend systems:
- Opt-in funnel (landing page and automation)
- Nurture sequence (up to 4 emails)
- Booking system with reminder automation
- Platform integration as required (Zapier, Stripe, email CRM)
- End-to-end testing before launch
- Video walkthrough of the final system
Optional add-ons:
- Sales page build
- Checkout funnel (checkout page, thank you page, post-purchase email, purchase delivery)
- Additional email sequences
- Webinar or evergreen funnel integration
Before: Sara was reinventing the wheel for every client: chasing down information, reacting to emails all day, and losing hours of deep work to admin.
After: We built a client system and email workflow that supported her through a major ghostwriting project, which went on to become a Wall Street Journal bestseller translated into 30+ languages.
“Steff has been indispensable to me and my business. She helped me see what needed to be done, implemented systems that made my life easier, and held me accountable to my goals. Having Steff help with my business was everything I needed to move to the next level.”
— Sara Stibitz, Ghostwriter & Book Doctor for bestselling authors featured in The New York Times & Wall Street Journal; published in Harvard Business Review, The Cut, and Spoilage Literary Magazine.
Launch & Thrive Sprint
Strategy plus a full build for online business owners launching an offer they’ve already validated. For when you’ve outgrown DIY but don’t need a full launch agency.
Best when: You have a validated offer and an engaged email list ready to launch to.
Investment: $3500-$4500 USD
Timeline: 6–8 weeks
The sprint covers strategy through to launch day:
- 90-minute kick-off strategy session
- Funnel & email sequence map
- Platform audit & tech integration plan
- Sales page build
- Checkout funnel build (checkout page, thank you page, post-purchase email, product delivery)
- Launch email copy, AI-assisted drafts in your brand voice for your review and approval (up to 10–12 emails)
- Email scheduling and optimisation
- Integration with CRM and website
- End-to-end testing before launch
- 2 weeks of Voxer support during launch
Optional add-ons:
- List warm-up sequence
- Lead magnet / freebie funnel
- Launch event build (e.g. webinar, masterclass, challenge, video series)
- Post-launch nurture sequence
Launch & Thrive Sprint
Strategy plus a full build for online business owners launching an offer they’ve already validated. For when you’ve outgrown DIY but don’t need a full launch agency.
Best when: You have a validated offer and an engaged email list ready to launch to.
Investment: $3500-$4500 USD
Timeline: 6–8 weeks
The sprint covers strategy through to launch day:
- 90-minute kick-off strategy session
- Funnel & email sequence map
- Platform audit & tech integration plan
- Sales page build
- Checkout funnel build (checkout page, thank you page, post-purchase email, product delivery)
- Launch email copy, AI-assisted drafts in your brand voice for your review and approval (up to 10–12 emails)
- Email scheduling and optimisation
- Integration with CRM and website
- End-to-end testing before launch
- 2 weeks of Voxer support during launch
Optional add-ons:
- List warm-up sequence
- Lead magnet / freebie funnel
- Launch event build (e.g. webinar, masterclass, challenge, video series)
- Post-launch nurture sequence
Before: Kayla was managing every booking, email, and payment manually, working across multiple platforms and constantly chasing follow-ups.
After: We set up automations that now handle 97% of her backend, freeing up the time and energy needed to launch her first online course.
“With Steff’s help, we launched an online course within 3 months of working together, which I couldn’t have done without her. My business has more than doubled because of the systems she put in place. Everything is stress-free now — I finally get to focus on what I’m passionate about!”
— Kayla Rae, Psychic/Medium, Intuitive Coach & Course Creator