EMAIL MARKETING CAMPAIGN

My client needed an email marketing platform set up to capture leads that were visiting her e-commerce store.

I created and designed an opt-in form using MailChimp. This could be placed on her website, encouraging readers to subscribe to her emailing list. In regulation with anti-spam requirements, I set this up as a double opt-in.

I created a “Welcome email series” campaign that was automated to send to every new subscriber, welcoming them to the community. In addition, I also created a broadcast mailer to inform current subscribers of a 20% off sale.

The email marketing campaign allowed my client to capture warm leads who were landing on her website, and communicate updates, newsletters, and VIP sales to her subscribers.